The first episode covered the first and second seasons. ĭragons' Den: Where Are They Now came in four episodes, showing how a selection of successful and unsuccessful contestants from the previous series had subsequently fared in their businesses. Items included a "Look for Loneliness" pack, with stickers, trophies and branded 'friendship' stops (£5,000 was wanted) and also a selection of guinea pig and hamster houses (£1,000 wanted). The Dragons Seat Order (Right to Left)Ī Junior Dragons' Den was broadcast on 16 November 2007 as a short special during Children in Need and involved young children and teenagers displaying their ideas. The programme was nominated for two BAFTA awards and a Royal Television Society award in 2007. The location of the set where the footage of the pitches is filmed is kept a secret however. The sequence features shots of Murrays' Mills, one of Manchester's most famous cotton mills in production at the time of the Industrial Revolution and keeps in line with the programme's warehouse theme. The opening sequence of the programme is set in Ancoats, Manchester, an area transformed by the Industrial Revolution which helped give the city its nickname Cottonopolis. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises. (However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration.) This concluding phase may range from a few minutes if the Dragons don't perceive the business plan as credible, to much longer when complex conditions are negotiated. However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned.Ī Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise. Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away. In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. The rules stipulate that if they do not raise at least this amount from one or more Dragons, they must leave with nothing. They are required as part of their opening pitch to specify the amount of money they require from the Dragons. The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment offering a stake of the company in return.Ĭontestants have what they perceive to be a viable and potentially profitable business idea but lack funding, or are already trading in their business but need additional funds for promotion or expansion. The programme has been produced by BBC Manchester since its inception and it was first broadcast on BBC Two on 4 January 2005. The format of the show is owned by Sony Pictures and is based on the original Japanese series, which has been sold around the world. BBC HD ( simulcast with BBC Two, 2009-present)ĭragons' Den is a British television series, hosted by Evan Davis.
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